For this wall-worthy Award School entry, I was tasked with creating a wrapper and three ideas to promote Exceptional Alien, a travel recommendation site curated by the culturally cool.

I thought about my own travel experiences and the memories of waiting in queues for fairly underwhelming tourist traps. The best memories come from dive-bars and local hubs that you discover by escaping from the noise.

INSIGHT Tourist attractions don’t often provide a genuine sense of a cities culture.

IDEA Get people to cut the (tourist) trap, and discover the real city instead.