BONDS - Bloody Comfy Period Undies

Advertising Capstone Challenge 2023

In 2023, I completed a capstone unit for my advertising degree at Swinburne Uni. We were tasked with coming up with a pitch and integrated campaign for Bonds Period Undies. The best pitches would go up against other universities across Australia and New Zealand and present to BONDS and SPECIAL for the coveted Advertising Capstone Challenge trophy. We won, which was cool, not only because I got my first trophy since winning Most Improved Player in my under-10 soccer team, but also because it awarded me an internship with Special, where I learnt that while our pitch was good, I had a lot to learn.