Who Gives a Crap
Goal Get people to switch to a toilet paper subscription that gives back to charity.
Proposition “Your toilet paper shows that you care about the world”
Deliverable A print ad
Lipton Ice Tea
For my submission to Award School in 2024 I was tasked with finding an ad that I thought I could improve on and provide a mockup.
I thought it an opportunity to represent the association between Lipton ice tea and sunshine in a more fun way.
*If anyone reading this works for Lipton, feel free to steal the idea because the last iconic fat-man-ad-mascot was Santa Claus so, as a fat man myself, I feel like we’re due.
Ironclad Pans
Audience Anyone who needs to buy or replace a non-stick frying pan.
Proposition “A non-stick pan that will last”
Deliverable An outdoor ad/billboard/poster.
RSPCA
Proposition “Keep your housecat in the house”
Deliverable 30 second radio ad.
